Child Abduction Regional Emergency Alert Issued

Gun Fire Suppression

Los Angeles:  As people make their plans to celebrate the holidays, the Los Angeles Police Department and the Los Angeles County Sheriff’s Department have been working for the past few months on the New Years Eve Gunfire Reduction Campaign.
IMG_6839 The Gunfire Reduction Campaign aims to educate people that it is illegal to celebrate the New Year by shooting a gun into the air.  Discharging a firearm into the air is a felony punishable by one year in state prison.  Anyone arrested for discharging a firearm will be prosecuted to the fullest extent of the law.
The New Years Eve Gunfire Reduction Campaign consists of a news conference, media interviews, and a print, radio, online and outdoor advertising campaign.  The creative artwork was created by Robert Sallin, an LAPD Reserve officer and advertising and marketing veteran of more than 30 years.  The artwork features four individual pictures of smiling children on a white background with the words, “Love them don’t shoot them. Please don’t fire your gun into the air this New Years.”  Los Angeles Lakers Guard Kobe Bryant has lent his support to this campaign by recording a public service announcement reminding people that a bullet shot from a gun will come down and can kill an innocent person.
A scheduled news conference next Monday will showcase the Shot Spotter technology, a gunshot location system that provides wide-area acoustic surveillance that detects and pinpoints gunfire within seconds.
The LAPD’s Gun Fire Reduction committee is organized by Lt. Jorge Rodriguez, Operations Special Bureau, who also coordinated the Anti-Fireworks efforts for the 4th of July.


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