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Denim Day in L.A. and U.S.A. marks its 17th year

On the steps of City Hall, Patti Giggans enthusiastically welcomed everyone to Denim Day in Los Angeles. Miss Giggans is the Executive Director of Peace Over Violence, a Los Angeles based non-profit organization that has been serving survivors of sexual and domestic violence for 45 years. Miss Giggans is also the founder of Denim Day.

Denim Day is the annual sexual violence prevention and education campaign encouraging people to wear jeans to raise awareness and change harmful attitudes surrounding sexual violence issues and support survivors of sexual assault.

“Denim Day is happening across the country and across the world,” said Miss Giggans. “The message always has been there is no excuse and never an invitation to rape.”

“Denim Day is all about all forms of sexual violence – child sexual abuse, sexual assault, sexual harassment, rape, and how they connect to domestic violence and teen dating violence.”

Now in its 17th year, Denim Day is held each April during Sexual Assault Awareness Month. Organized annually by Peace Over Violence, Denim Day recalls an Italian court case that sparked international outrage when judges did not convict a rapist because the victim wore jeans. The judges ruled because the victim was wearing tight jeans, she must have helped her attacker remove them, thus implying consent.

For the third year global lifestyle brand GUESS? and The GUESS Foundation is proud to partner with Peave Over Violence as the official fashion sponsor of Denim Day.

Denim Day 2016

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